Terms of service

Uptowhere is a subscription web tool operated by SOCK SNOB UK LTD. Its full registration particulars are published on the legal information page, as the Companies Act 2006 requires.

These terms apply when you use the site, whether or not you pay for anything. If you disagree with them, please stop using the tool. You must be 18 or over to hold an account.

Nothing in these terms affects your statutory rights. Where anything written here appears to conflict with a right you have under the Consumer Rights Act 2015, the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 or any other consumer legislation, the legislation wins and the wording here is to be read as if it did not restrict you.

Uptowhere converts one measured sock length into another. You measure a pair you already own, flat and unstretched, from the top of the heel to the top of the cuff. You then give us the figure another maker publishes for a pair you are considering, and we show you where theirs will land relative to yours.

The conversion arithmetic runs in your browser. Where you upload a photograph, a machine-learning model does two narrow jobs: it reads a figure off a tape and it transcribes the rows of a size chart. It does not perform the conversion and it does not decide anything. The AI notice sets out exactly what it does and what it cannot know.

Uptowhere does not, and is not offered as anything that:

• sells socks, or any other physical goods;
• compares prices, recommends where to buy, or carries affiliate or referral arrangements of any kind;
• evaluates, rates, ranks or certifies any maker, or alleges that any maker has described its goods wrongly;
• measures, records or requires any measurement of your body. There is no field for calf circumference, leg length, height or shoe size, and no such column exists in our database;
• accepts photographs of anyone wearing anything — no such upload facility exists;
• provides medical, legal, financial, safety, employment, credit, housing or judicial advice, or may be used for any decision in those fields.

A reading produced by this site must not be used to support a return, a refund request, a complaint, a chargeback, a claim or any other quality claim against a seller or a maker, and you agree not to present it as one.

A sock arriving at a length you did not expect does not ordinarily make it faulty. Length naming has never been standardised across the trade; a word covering a different span is the state of the industry rather than any brand’s fault, and we make no allegation of the kind. Our figures are estimates given as ranges and are not measurements of the goods you received.

This restriction is on how you use our output. It does not limit, and cannot limit, whatever rights you have against the person who sold you the goods. Those are entirely between you and them, and they stand whatever we say.

Keep your credentials to yourself and tell us promptly if you think somebody else has them. You are responsible for what happens under your account while you control it.

You keep every right you have in what you upload. You give us only the narrow permission needed to produce your reading and to store it for you until you delete it. Uploads are not used to train models, ours or anyone else’s. Retention periods and the deletion route are in the privacy notice.

Do not upload photographs of people, images you have no right to use, or anything covered by the acceptable use policy.

There are three tiers. Free costs nothing. Rise and Ruler are paid, in US dollars, and all prices include VAT at the UK standard rate of 20%. Paid tiers renew automatically at the end of each period until you stop them. Before you pay, we show you a separate screen carrying the amount, the cycle, the date of the next charge and how to cancel.

An allowance is a measure of how much of the service you may use in the period it belongs to. It is not money, not stored value, not redeemable for cash, non-transferable, and it does not carry over. There are no credit packs and no top-ups: if you run out, you either wait for the period to roll or move up a tier.

We may change prices. If we do, we will tell you at least 30 days before it affects you, and you may cancel before the new price applies.

The subscription provisions of the Digital Markets, Competition and Consumers Act 2024 are expected to take effect in spring 2027. We have chosen to implement them now, ahead of commencement, rather than wait to be obliged to. In practice that means:

• a pre-contract information screen before any payment detail is collected, carrying the amount, the cycle, the renewal date and the cancellation route;
• a reminder email before each renewal, sent on its own and never combined with marketing;
• an initial 14-day cooling-off period;
• a fresh 14-day period after every renewal, not only the first;
• an exit that is one control in your billing page, effective immediately, with nothing to write and nobody to persuade.

Your cancellation rights under regulation 37 of the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, the statutory cancellation form, and the refund timings are all set out in full on the cancellation page.

Your remedies under the Consumer Rights Act 2015 for digital content that is not of satisfactory quality, not fit for purpose or not as described — repair, replacement, a price reduction or a refund as the case requires — apply to this service and are not affected by anything written here.

We take reasonable care to keep the site running and the arithmetic right. We cannot promise the site will never be unavailable, and we do not control the accuracy of the charts you read to us.

We are responsible for loss you suffer that is a foreseeable result of our breaking this contract or failing to use reasonable care and skill. We are not responsible for loss that was not foreseeable at the time the contract was made, or for business losses, since this service is supplied to you as a consumer for your own use.

We never limit our liability for death or personal injury caused by our negligence, for fraud, or for anything else where the law does not allow a limit.

You may close your account at any time from the billing page. We may suspend or close an account that is being used in breach of the acceptable use policy, and we will tell you why and refund any unused portion of a paid period.

Write to support@socksnob.shop and we will acknowledge within one working day and answer within ten.

We are not a member of any alternative dispute resolution scheme and there is no requirement in the United Kingdom that we join one. If we cannot resolve something between us, you may bring proceedings in the ordinary way.

These terms are governed by the law of England and Wales. As a consumer, you may also rely on the mandatory consumer protections of the country in which you habitually reside, and you may bring proceedings there.

If we change these terms materially we will tell account holders by email at least 30 days beforehand and put the date of the change at the top of this page. Continuing to use the service after the change means you accept it; if you would rather not, cancel before it takes effect and we will refund the unused part of the period.